What Does Bleed Mean in Printing?

What Does Bleed Mean in Printing?

Understanding what bleed means in printing, and its impact on the final printed product, is essential whether you are a printer or a potential customer. The printing process is so much more than just waiting for a machine to produce a printed design or image. Before a...
How and Why You Should Be Using Brand Archetypes

How and Why You Should Be Using Brand Archetypes

In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company resembles. Psychologist Carl Jung...
How To Build Lasting Relationships with Your Customers

How To Build Lasting Relationships with Your Customers

You think you know your customers, but do you really know them? In order for your customers to stick around, surface level relationships are a thing of the past. You should truly understand your customers’ wants and needs when it comes to your business. Check out ways...