by Shawn Annis | Oct 14, 2022 | News
Understanding what bleed means in printing, and its impact on the final printed product, is essential whether you are a printer or a potential customer. The printing process is so much more than just waiting for a machine to produce a printed design or image. Before a...
by Theresa Haefele | Jul 12, 2021 | News
You’ve heard that content is King (or Queen!), but how did content get such a high distinction? Content marketing has the power to captivate your audience, turn skeptics into believers and even establish lifelong relationships. After all, words are a powerful tool....
by Theresa Haefele | Jul 6, 2021 | News
In order to put your best foot forward with your customers and attain new ones, you need to understand who is currently interested in your products. After all, it’s way easier to market to somebody when you know and understand them. That’s where personas come in....
by Theresa Haefele | Jun 28, 2021 | News
In order to market your business in the best way possible, it’s important to understand the ins and outs of your brand. That’s where brand archetypes come in. Simply put, a brand archetype is an example or a persona that your company resembles. Psychologist Carl Jung...
by Theresa Haefele | Jun 21, 2021 | News
Let’s face it—social skills haven’t exactly been a top priority this past year. The pandemic forced us to quarantine, avoid crowds and work virtually from home. While we all learned new skills, there are others that fell to the wayside—like networking. Now that...
by jpitler | Jun 14, 2021 | News
You think you know your customers, but do you really know them? In order for your customers to stick around, surface level relationships are a thing of the past. You should truly understand your customers’ wants and needs when it comes to your business. Check out ways...
